Our Story & Philosophy

I'm the founder of Pulse Advertising, and I've spent my career doing one thing: turning ad spend into measurable, scalable revenue. To date I've managed over $10 million in media across e-commerce, telecommunications, and regional retail — the kind of budget most agencies never touch.

I started Pulse because I kept seeing the same story: ambitious NZ and Pacific brands paying premium retainers for generic dashboards and slow iteration. I knew there was a better way. So I built a team and a set of AI-native workflows that launch campaigns faster, test creative continuously, and report in plain English.

Whether you're an emerging DTC store or an established Pacific enterprise, my approach is the same: understand your numbers, build a full-funnel strategy, and obsess over your return on investment. I don't just promise results — I deliver them and show you exactly how they happened.

How I Help You Grow & Scale

• Performance Marketing — ROAS optimisation and scaled campaign management that protects every dollar.
• Ecommerce Solutions — Shopify/WooCommerce builds, marketplace management, and CRO that lifts conversion.
• Email & Retention — automated flows and lifecycle campaigns that compound customer lifetime value.
• Paid Advertising — full-funnel media buying across Meta, Google, TikTok and LinkedIn.
• AI-Native Strategy — proprietary workflows that reduce CAC and accelerate testing cycles.