Tech Hub Electronics came to us with no online store, no paid infrastructure, and no email list — just a strong offline brand in Fiji. Six months later they were doing $300k in online revenue at a 10x ROAS. This is the exact sequence we ran.
Month 1: Build the store
We stood up a Shopify store end-to-end — themed for conversion, with a clean checkout, trust badges, and finance-partner options at the cart. Speed mattered: mobile load time under 2.5s is the single biggest CRO lever we have, and Fiji's mobile-first market made it non-negotiable.
Months 2–3: Google Ads + tracking
- End-to-end Google Ads: Search, Shopping, and Performance Max.
- Verified Enhanced Conversions and a clean GA4 setup before scaling a cent.
- Started narrow on branded + high-intent categories, then expanded.
Months 4–5: Klaviyo automations
Once traffic flowed, we installed the core Klaviyo flow set — welcome, abandoned cart, browse abandon, and post-purchase. Within 30 days, owned channels were contributing roughly a quarter of revenue, which is what let us push harder on paid without breaking blended ROAS.
"The 10x didn't come from one channel. It came from paid feeding email, and email compounding the return."
— James Sharma
Month 6: Data-driven scale
With tracking we trusted and automations running, we scaled budget into the winning campaigns and cut everything below breakeven. We built automation funnels that let the team act on data without manual lifting — and the store crossed $300k in online revenue at a 10x ROAS.
The order matters: store first, tracking second, paid third, automations fourth, then scale. Skip a step and the whole stack wobbles.
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