Growth, performance & ecommerce insights
Field notes from managing $10M+ in media across NZ and the Pacific — the plays, benchmarks and checklists we actually use.
ROAS Benchmarks for NZ Ecommerce in 2026
What a healthy return on ad spend actually looks like across Google, Meta and email for New Zealand stores — and when a 'low' ROAS is still winning.
Read articleThe Klaviyo Flow Checklist Every Shopify Store Needs
Five Klaviyo automations that quietly drive 20–35% of revenue for the Shopify stores we manage — with the exact cadence and copy hooks that work.
Read articleHow We Scaled Tech Hub Electronics from $0 to $300k in 6 Months
A Shopify build, Google Ads and Klaviyo automations took a Fiji electronics retailer from zero to $300k in six months at 10x ROAS. Here's what we did.
Read articleGoogle Ads vs Meta Ads: Where Should Your Budget Go?
Google captures intent, Meta creates demand. Here's how we split budget between them for NZ and Pacific brands — and the mix that scales.
Read articleWhy Email Automation Is the Highest-ROAS Channel You're Underusing
Email automation returns 20–40x because the media cost is near zero. Here's why most brands still underuse it — and the four flows that capture most of the value.
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